Viz Media Licenses Bleach

THE ‘SCOOP’: VIZ MEDIA LICENSES RECENTLY GRANTED

THE ‘PROPERTY’: BLEACH

BLEACH, based on the best selling manga series from VIZ Media with over 1.4 million copies in print in North America, is now seen on Cartoon Network’s Adult Swim block. BLEACH is the story of 15-year-old Ichigo who has the ability to see ghosts. When he encounters Rukia, a soul reaper, and absorbs her powers, his world is changed forever. A full range of consumer products is planned for 2007. Website: http://www.viz.com/bleach

THE ‘PLAYERS’:
Licensor: VIZ Media, LLC
Headquartered in San Francisco, CA, VIZ Media, LLC (VIZ Media), is one of the most comprehensive and innovative companies in the field of manga publishing, animation and entertainment licensing of Japanese content. Owned by three of Japan’s largest creators and licensors of manga and animation, Shueisha Inc., Shogakukan Inc., and Shogakukan Production Co., Ltd. (ShoPro Japan), VIZ Media is a leader in the publishing and distribution of Japanese manga for English speaking audiences in North America and a global licensor of Japanese manga and animation. The company offers an integrated product line including, magazines such as SHONEN JUMP and SHOJO BEAT, graphic novels, videos, DVDs, audio soundtracks and develops and markets animated entertainment from initial production, television placement and distribution, to merchandise licensing and promotions for audiences and consumers of all ages.

THE ‘LICENSEE’:
GE Entertainment Group Co., Inc.
Great Eastern Entertainment, Inc. is a licensed manufacturer of animation and entertainment merchandise.
GE Entertainment manufactures 2D Poster, Accessory & Jewelry, Auto Magnet, Bag / Backpack, Bobble Head, Button, Cap / Hat, coaster, Coin Bank, Key Chain, Lunch Box, Mini Scroll, Mug / Tumbler, Patch, Pillow, Pin / Badge, Playing Card, Plush, Plush Key Chain, Pool Cue, Sticker, Towel, Wall Scroll and more, We hold more than 50 property titles, from most popular to more collectible. www.geanimation.com

THE ‘PRODUCTS’: The following products have been licensed:

Patch, wristband, jewelry, pin, plush, key chain, wall scroll, specific arm, hand, and headwear.

THE ‘TERRITORY’: The following territory/territories include:

U.S. and Canada

THE ‘CATEGORIES’: The following category/categories pertain to the license that has been recently granted:

Accessories

The following category(s) pertain to the license that is available now:
Loungewear, Wireless, Stationery, Posters, Food and Confection, Health and Beauty, Watches, etc.

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